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Marketing by Steven W. Hartley, Roger A. Kerin, Eric N. Berkowitz and William Rudelius (1996, Paperback, Student Edition of Textbook)Roger A. Kerin, Eric N. Berkowitz, William Rudelius, Steven W. Hartley (Paperback, 1996)
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Marketing by William Rudelius, Steven Hartley and Roger Kerin (2014, Ringbound)Steven Hartley, William Rudelius, Roger Kerin (Ringbound, 2014)
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